Marketing and Advertising Platform Engineer

Leads specialized work in building platform software for marketing and advertising.

Project salary Add to compare

Compensation by seniority

Simulated

Median

$94k

Mean

$98k

10th–90th pct

$72k–$130k

Observations

779

Confidence: 35% · based on 779 simulated observations · last updated 7/27/2026

Historical trend & projection

Median total compensation at the typical seniority level for this role, 2021–2025, projected forward under three scenarios.

Simulated

Common skills

JavaScript

Core

System Design

Core

Process Improvement

Education requirements

Share of postings that require or prefer each level — a signal of typical hiring bars, not a hard rule.

Simulated

Bachelor's Degree

60% require · 23% prefer

Master's Degree

18% require · 35% prefer

No College

14% require · 9% prefer

Explore education impact for related majors →

Common next roles

Engineering Manager, Marketing and Advertising+81.1%Director of Analytics, Marketing and Advertising+86.8%Marketing and Advertising Software Engineer-7.6%Marketing and Advertising Analytics Manager-10.0%Marketing and Advertising Data Analyst-7.0%

Common previous roles

Marketing and Advertising Software Engineer-8.2%Marketing and Advertising Analytics Manager-11.1%Engineering Manager, Marketing and Advertising+44.8%Marketing and Advertising Data Analyst-7.5%Director of Analytics, Marketing and Advertising+46.5%

Demand snapshot

Active openings (simulated)10,414

Posting growth-6%

Median days to fill75 days

Simulated

Employed (US, simulated)63,032

Projected growth0.1%/yr

Simulated

Role characteristics

Remote-friendliness75%

Automation exposure25%

Sources & freshness

Compensation and demand figures on this page are simulated demo data, deterministically generated for this build of CareerAtlas — not verified real-world observations.

Read the full methodology