Director of Analytics, Marketing and Advertising

Manages a team responsible for analyzing audience and performance data for marketing and advertising.

Project salary Add to compare

Compensation by seniority

Simulated

Median

$176k

Mean

$183k

10th–90th pct

$134k–$243k

Observations

393

Confidence: 33% · based on 393 simulated observations · last updated 7/27/2026

Historical trend & projection

Median total compensation at the typical seniority level for this role, 2021–2025, projected forward under three scenarios.

Simulated

Common skills

People Management

Core

Strategic Planning

Core

SQL

Process Improvement

Education requirements

Share of postings that require or prefer each level — a signal of typical hiring bars, not a hard rule.

Simulated

Bachelor's Degree

66% require · 24% prefer

Master's Degree

20% require · 29% prefer

No College

14% require · 9% prefer

Explore education impact for related majors →

Common next roles

Marketing and Advertising Data Analyst-50.2%Engineering Manager, Marketing and Advertising-3.0%Marketing and Advertising Analytics Manager-51.8%Marketing and Advertising Platform Engineer-46.5%Marketing and Advertising Software Engineer-50.5%

Common previous roles

Marketing and Advertising Data Analyst-100.8%Marketing and Advertising Software Engineer-102.1%Marketing and Advertising Analytics Manager-107.5%Marketing and Advertising Platform Engineer-86.8%Engineering Manager, Marketing and Advertising-3.1%

Demand snapshot

Active openings (simulated)10,365

Posting growth+28.9%

Median days to fill26 days

Simulated

Employed (US, simulated)93,850

Projected growth0.4%/yr

Simulated

Role characteristics

Remote-friendliness70%

Automation exposure15%

Sources & freshness

Compensation and demand figures on this page are simulated demo data, deterministically generated for this build of CareerAtlas — not verified real-world observations.

Read the full methodology